I have a picture of the internet embedded inside my head. 

No, it’s not like those diagrams you might have seen. Lines that flower out in every direction, often drawn multi-dimensionally. Not like that.

I couldn’t draw the picture I see: it’s request/response; success, or the many flavours of failure, multi-core and threading, virtualised servers and their parents, the hum of blade servers in a data centre, some of which run database clusters for thousands of applications, some of them ours, to which our applications connect, to serve out data through the code that produces the interface that produces the button that a user presses to produce a request.

Coding is just one tiny part.

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We were wondering if we should still call ourselves a tech company now that coding has been solved. We could have saved ourselves the heartache.

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Most people don’t understand what the internet is. 

Like they don’t understand the insides of their TV. For them, the world is all surface area. 

You press a button and works. If it doesn’t, you ring someone.

There’s a tiny subset who are inclined towards curiosity. Have the patience or the aberration to spend their time diving into the most minute details when they could have been out partying.

Scientists and academics. That old guy from down the road you ask when your router seizes up but you didn’t even know you had one.

Brings his tiny screwdrivers with him with the funny heads, sets his reading glasses on his nose. 

“Here Gladys, you can switch your computer on again, it’ll work.”

Programmers, network specialists, devops people, all fall into the above category.

We’re still tech people, even if coding has been “solved”.

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Want to bring your vibe-coded idea to production? It’s nerdy types all the way to the top.

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The nerd is an archetype. Stands for someone deeply involved in any subject they might consider. 

Nerds might appear at any phase of software production. A UX designer might be a nerd. A software architect. 

They could be the CEO, but it’s very unlikely.

You’ve vibe coded the next big thing? Cool. Now hand it over to the nerds before it peters away into nothingness.

To bring a product to market it first needs to be a product. And a product is not a working prototype. 

It needs optimisation, consolidation, networking, security, maintenance. The thing you put together with string and duct tape needs to become a rock solid solution of utmost reliability.

The nerd knows this. The first-time vibe-coding solo founder doesn’t.

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Marketing & Sales. Filtering prospects. Lead generation and pipelines. 99% a software problem.

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The more Agentic AI enters the realm, the more people realise that almost everything is a software problem. 

Of course we already knew that. As a tech crew, we’d get asked by those at the knobs of marketing & sales to solve technical problems involved in the customer lifecycle.

We’ve been doing that technical work for so long, we’ve ingested the core concepts: creating awareness, relationship-building, generating interest, creating demand, and closing deals to convert that demand into revenue,.

Using our decades of experience and the power of AI, we’re becoming experts in precision marketing and sales prospecting, intelligent lead filtering and pipeline management.

Turns out it’s the marketers and sales people who are replaceable. The ones at the knobs. 

Because our AI agents can turn those knobs just as easily. 

And they never need sleep, never take holidays. Never have a hangover after a hard night’s out.

And who turns the AI’s knobs?

We do.

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Our clients build strategy, we build the rest.

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This week we had the core team together to discuss our next steps into an AI-powered future.

We’re looking to change our message into something that fits more to what we’re actually doing for our clients, and how we envision helping even better.

At one point, the discussion pivots around the question: are we still a tech team now that coding has been solved?

That’s when our most experienced engineer steps in with an example. His friend is vibe coding a breakthrough product. 

But they’re stuck. Things are breaking left right and centre. No idea how to fix. 

Worse, if it’s fixed, how can I even get it to users?

That’s when we’re a tech team after all. Product is more than code. 

Between us, we have decades of hands-on experience in building digital products. 

Agentic AI might now be doing the coding, but only a tech team knows what it’s doing.

In a world where everything is software, everyone needs a team like ours.