When Business Becomes Human

One of our customers independently organised a successful fundraising effort for Ukraine, delivering real supplies where they were needed most.
Sometimes something happens that reminds you why you like working with certain people. It reminded us that behind every project is a person, and sometimes character matters more than code.
Last Friday, our contact from one of our clients, together with his girlfriend, took the initiative to organize a fundraising effort for Ukraine. Not because it had anything to do with us. They simply decided to act because it felt like the right thing to do.
You can see the campaign here:
Hulp voor Oekraïne – Hannah & Noah
They set a clear goal. Gather funds. Buy supplies. Deliver them directly.
No abstractions. No awareness campaign. Real goods. Real logistics. Real delivery.
And they did it.
The supplies have been delivered and the goal was reached.
Why this matters to us
At DWS, we work with founders, product owners, and teams who care about building things that last. Usually that means software. Systems. Infrastructure.
But every now and then you see something that reminds you that what matters most isn’t code.
It’s character.
What impressed us was not just the fundraiser itself. It was the initiative.
They didn’t wait for a perfect moment.
They just started.
And did it.
When our team heard about it, the response was immediate. Enthusiasm. Respect. Support. Trying to help.
The human side of working together
We often talk about architecture, security, performance. Those things matter.
But relationships matter more.
Behind every project is a person. Behind every deployment is a team. Behind every invoice is trust.
Moments like this make that visible.
We’re proud to work with people who act when it matters. Not for attention or positioning. Simply because it felt right.
A quiet reminder
You don’t need a foundation to do good.
You don’t need a board.
You don’t need permission.
You need initiative.
To Noah and Hannah: respect!
To our team: thank you for responding the way you did.
And to anyone reading this: sometimes the most meaningful impact starts with one decision.