You don’t want software. You want solutions.

blog@dws.team
March 17, 2026
about 3 hours ago
You don’t want software. You want solutions.

With Agentic AI making coding “mostly solved” we’re morphing from a software company to a solutions company.

With Agentic AI making coding “mostly solved” we’re morphing from a software company to a solutions company.

Software like running water. Or, as it is said by the head of Claude Code, Boris Cherny, software is a problem “mostly solved”.

There’s really something going on in the software world. Companies are starting to realise that Agentic AI is changing the very nature of software companies.

Software used to be a thing. A wise career move. You got into software as a company you would have work forever.

But things are changing fast. Only three months ago, many were “investigating”. Now, orchestration strategies are appearing: a sign that Agentic AI for coding software is being integrated into the development workflow.

Software as a problem is “mostly solved”. But what are we to do, we who have invested our best years into coding?

————————

How I fit the work of a team into a Sunday afternoon.

————————

I always get tasks for the weekend. I might be the boss, but at times, it doesn’t feel like it. This weekend our PM absolutely plastered my weekend with todos.

But this weekend was also otherwise busy. Our eldest had an important exam, and needed our support. And in the weekend I like to spend more time writing.

By the time I sat down to work my way through the schedule it was Sunday afternoon 3PM. Fourteen tickets on five projects.

Among them, write smoke tests for three highly complex features, create and launch a marketing website, bring tickets into production for one of our reporting applications, and bring an AI-powered xml feed into production for our job vacancy platform.

I finished at exactly 7:45PM.

————————

Using AI coding agents, a knowledgeable senior engineer can do the job of a complete software team.

————————

Let me unpack. Obviously, I use AI coding agents. I run four or five at a time, one for every project and one to create new tickets on the go.

And as the CTO of our company, I know the projects well. Very well actually. You might say, I have them in my heart. I know their business, I know their people. That’s the “knowledgeable” part.

Senior? To my distress, yes, I am. I’ve been around. Run multiple companies. 25 years building software, before that doing image and video production, and print.

Me and My AI can do the job of a complete team because I know the projects intimately and have the business acumen to fill in the blanks. And My AI can write code like nobody's business.

————————

In the end, none of our clients are interested in software. And nor should we be.

————————

Leaving us as a software company with a dilemma. Once, just a very short time ago, we were very interested in software. Or maybe I should say, in the intricacies of coding.

The world runs on software. So what does it mean, to denounce software and say you’re into solutions instead?

My Sunday afternoon — okay, stretching into the early evening — would have been at least three roles and taking more than a week. Or, come to think of it, the one-pager marketing site alone could have been enough to fill a two-week sprint.

Software like running water. Nobody is interested in the pipes.

————————

There’s life for software companies after software is a problem solved.

————————

I’m confused. When Boris says “software as a problem is mostly solved”, he probably means coding. Because software is more than coding.

Software is about pipes.

And what’s important is what goes into the pipes and what comes out.

Business idea in, value for happy customers out.

Turns out, that was our business all along. Of all software companies. Only we’ve been distracted by coding for 75 years.

It’s only now that we can get to work.